Privacy Policy Statement

1.Introduction & Scope

We are committed to protecting the privacy, confidentiality and security of the personal data we hold. We manage and protect your personal data in accordance with applicable data-protection laws, including, where applicable, the EU and UK General Data Protection Regulation (GDPR / UK GDPR), the Hong Kong Personal Data (Privacy) Ordinance, and — for California residents — the U.S. California Consumer Privacy Act (CCPA / CPRA). We strive to ensure our staff strictly observe security and confidentiality measures.

2.Data Controller & Contact

For the personal data covered by this Statement, Hedge is King is the data controller. If you have any privacy enquiry or wish to exercise your rights, please contact us via:

3.Personal Data We Collect

3.1 Data You Actively Provide

When you register as a member or subscriber, enrol in a course, sign up for an event or contact us, you may need to provide personal data, including but not limited to: name, phone number, email address, contact address, gender, age, date of birth, industry and/or job title, education level, interests and other related information.

3.2 Payment Data

If you purchase paid services, you may need to provide payment-related data. Payments are generally processed by third-party payment processors and learning platforms (such as LearnWorlds and its payment service providers); we generally do not store your full credit-card number.

3.3 Data Collected Automatically

When you use our website or applications, we may automatically collect hardware and software information about your device, including IP address, browser type, domain name, number of visits and the URLs you view. We may also collect anonymous, non-personal statistical information (such as postal code, age range, gender and interests).

4.How We Use Your Data

Your personal data may be used for the following purposes:

• processing your enrolment, subscription, membership applications and terminations;
• identity verification, authentication and ongoing account management;
• the day-to-day operation of providing the Services (including invoicing, charging and renewals);
• providing you with course case studies, communications and customer support;
• handling and following up on your enquiries, requests and complaints;
• providing information about products and services;
• (with your consent or where permitted by law) promoting and direct-marketing our publications, website, courses, lectures and events;
• market research, statistical analysis and improving our Services;
• administering this website, compiling user statistics and monitoring website usage and performance;
• auditing, and disclosing data as required by any law binding on us.

5.Legal Bases for Processing

If you are in the European Economic Area (EEA) or the UK, we process your personal data on one or more of the following legal bases:

• Performance of a contract: to provide the courses and services you have enrolled in.
• Your consent: for example, direct marketing and non-essential cookies; you may withdraw consent at any time.
• Legitimate interests: to operate, protect and improve our business and Services, provided these do not override your rights.
• Legal obligation: to comply with applicable legal, accounting and regulatory requirements.

6.Disclosure to Third Parties

Except as described in this Statement, we generally do not share the personal data we collect when you use the Services. We may, to the extent necessary, disclose your data to the following categories of third parties:

• service providers and processors that provide services to us (such as learning platforms, payment processors, email and cloud providers), who may process data only on our instructions;
• professional advisers (such as lawyers, accountants or auditors);
• relevant authorities, where disclosure is required by law or necessary to protect rights, property or safety.

This Statement does not apply to personal data already transferred to third parties; we are not responsible for those third parties’ protection, or lack of protection, of personal data.

7.Cross-Border Data Transfers

Our business is based in Hong Kong. If you are located outside Hong Kong, your personal data may be transferred to, and stored and processed in, Hong Kong or other countries/regions whose data-protection laws may differ from those of your location.

If you are in the EEA or the UK, for transfers to countries without an “adequacy decision”, we put in place appropriate safeguards (such as Standard Contractual Clauses). By using our Services, you understand and (where applicable) consent to such cross-border transfers. You may request further information about these safeguards via the contact details in Section 2.

8.Direct Marketing

With your consent (or where permitted by law), we may use your name and contact details to send you updates about our courses, lectures, events and related products. You have the right to opt out of, or stop receiving, direct-marketing messages at any time, including by clicking the “unsubscribe” link in a marketing email or contacting us at the email in Section 2. We will not sell your personal data to third parties for direct-marketing purposes without your consent.

9.Use of Cookies

We use cookies to make your browsing experience more personalised. Cookies are small text files placed on your device that can store preferences and other information; they cannot run programs or spread viruses. We may use cookies to: identify your account, keep your account secure, remember your preferences, diagnose technical problems, measure usage and improve our Services.

You may choose to accept or disable cookies and manage them through your browser settings. If you disable all cookies, you may not be able to fully experience certain interactive features of our Services. Our service providers and business partners may also set their own cookies through our website, the use of which is governed by their respective privacy policies.

In particular, we use Google Analytics, a web-analytics service provided by Google, to understand how visitors use our site (such as pages viewed, time on site and traffic sources). Google Analytics sets cookies and may process data including your IP address, which may be transferred to and stored on servers outside your country (including in the United States). These analytics cookies are only set after you give consent via our cookie banner, and you can withdraw consent at any time. You can also opt out using Google’s browser add-on at tools.google.com/dlpage/gaoptout.

10.Data Security

We use commercially reasonable efforts to protect your personal data from unauthorised access, use or disclosure and to keep it in a controlled and secure environment. Sensitive data (such as payment data) is protected with encryption (such as SSL) during transmission. Please note that no method of transmission or storage over a network is 100% secure. If you disclose identifiable information directly through public message boards, forums or social platforms, it may be seen by other users, and you are responsible for that.

11.Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes set out in this Statement, or for the longer period required by applicable legal, tax and accounting requirements. When data is no longer needed, we delete or anonymise it securely.

12.Your Privacy Rights (GDPR / UK)

Where applicable data-protection laws (including the GDPR and UK GDPR) grant you such rights, you have the following rights in respect of your personal data:

• Right of access: to ask whether we hold your personal data and to request a copy;
• Right to rectification: to correct inaccurate or incomplete data;
• Right to erasure (the “right to be forgotten”): to request deletion of your data in certain circumstances;
• Right to restrict processing: to request restriction of our processing in certain circumstances;
• Right to data portability: to receive your data in a structured, commonly used and machine-readable format;
• Right to object: to object to processing based on legitimate interests or direct marketing;
• Right to withdraw consent: for processing based on consent, to withdraw it at any time (without affecting processing before withdrawal);
• Right to complain: to lodge a complaint with the data-protection authority in your location (for example the UK Information Commissioner’s Office (ICO), or the regulator in your EU member state).

To exercise any of these rights, please contact us at hello@hedgeisking.com. We will respond within the period required by applicable law and may need to verify your identity first.

13.California Residents’ Privacy Rights (CCPA / CPRA)

If you are a California resident, you may have the following rights in respect of your personal data:

• Right to know: the categories and specific pieces of personal data we collect, use and disclose;
• Right to delete: to request deletion of personal data we have collected (subject to certain exceptions);
• Right to correct: to request correction of inaccurate personal data;
• Right to opt out: to opt out of the “sale” or “sharing” of your personal data (if applicable);
• Right to non-discrimination: you will not be treated differently for exercising these rights.

We do not sell your personal data for monetary value. To exercise your California privacy rights, please contact us at the email in Section 2; we may need to verify your identity.

14.Children’s Privacy

Our Services are intended for adults. We do not knowingly collect personal data from anyone under 18. If you believe we may have collected a minor’s data without appropriate consent, please contact us and we will take reasonable steps to delete it.

15.Third-Party Websites

This website may contain hyperlinks to other websites not operated or controlled by us. Those websites are not governed by this Statement, and we are not responsible for their content or privacy practices. We recommend that you read their privacy policies before using them.

16.Updates to This Statement

We update this Statement from time to time to reflect changes in our Services and customer feedback. We reserve the right to change this Statement, with or without notice. We encourage you to review it periodically. To the maximum extent permitted by law, your continued use of our products, services and website constitutes your agreement to this Statement and any updates.

17.How to Contact Us

If you have any questions, comments or requests about this Privacy Policy Statement, please contact:

Please also see our Enrollment Terms & Conditions.